In early December 2022, MPS launched a major brand awareness campaign. The goal of the year-long campaign is to promote the MPS employer brand and give people the opportunity to learn more about the company.
"At MPS, you can become a hero" is the main message of the campaign. It is illustrated with a woman working in astronomy and a man active in watchmaking. With these visuals, MPS hopes to arouse interest in people who are passionate about microtechnology and technological progress.
The messages are spread on two main channels: via social networks and via stickers on 2 buses in Biel and in the Jura region. The latter will bring visibility in circles that have not been reached so far.